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William Purnell | Icon Sportswire | Getty ImagesAs legalized sports gambling expands across the U.S., a record 73.5 million Americans plan to wager on the NFL this season, according to the American Gaming Association's latest survey on Americans' betting plans released Wednesday. Last year, an estimated 46 million people bet on the NFL in the U.S., according to the AGA. Out of all U.S. adults, 35.1 million people or 14% plan to bet online, while 13.6 million or 5% plan to bet at a physical sportsbook. Self-identified NFL fans are expected to place more bets than ever this season, with 37% projected to place a wager. "We expect this to be the most bet NFL season in BetMGM's history," Seamus Magee, trading team lead at BetMGM, told CNBC in an email.

Persons: Josh Allen, William Purnell, Seamus Magee Organizations: Buffalo, AFC Divisional, Kansas City Chiefs, Arrowhead, Getty, NFL, American Gaming, CNBC Locations: Kansas City , Missouri, U.S

Sports gambling powerhouse DraftKings has made a $195 million, all-cash offer for PointsBet's U.S. assets, it said on Friday, as it looks slow down the rise of Fanatics. The offer comes a month after Fanatics agreed to buy the Australian company for $150 million in an effort to boost its presence in sports gambling. "We believe DraftKings is uniquely positioned to submit this superior proposal due to our scale and corresponding ability to generate meaningful synergies from the acquisition." Fanatics CEO Michael Rubin told CNBC after the announcement that he's highly skeptical of the deal, which he views as DraftKings attempting to slow Fanatics down. "It's a move to delay our ability to enter the market," Rubin said.

Persons: DraftKings, Jason Robins, Michael Rubin, Rubin Organizations: Sports, PointsBet's U.S, CNBC Locations: United States

Mattress Mack's record-breaking $75 million payout on a wager that the Houston Astros would win the World Series will cost Caesars and Penn Entertainment big in their digital businesses this quarter. With the Astros' second-ever World Series win on Saturday, McIngvale clinched a $75 million payout. "I think if Mattress Mack doesn't hit, we'll be profitable in Q4," Snowden said then. We just wrote the biggest check in sports betting history to Mattress Mack for $30,000,000. "My real interest is making sure the customers win because the customers will be happy and thrilled and smiling," he said.

Jim McIngvale, the Texas furniture salesman who famously hedges sports bets with furniture promotions, said he has placed a total of $10 million of bets on his beloved Houston Astros in this year's World Series. This time, If you spend $3,000 or more on a mattress, your purchase is free – if the Astros win. Mack placed the largest of his World Series bets, $3 million, on May 13 with Caesars at 10-1 on the Astros to win. His World Series bets have taken him all over the country, as sports gambling is not legal in his home state of Texas, he said. In 2017, when the Astros won the World Series, Mack doled out millions in refunds.

The sports platform and e-commerce company, which has been valued at more than $27 billion, said Tuesday it hired Andrea Ellis to be the chief financial officer of its betting and gaming division. Fanatics CEO Michael Rubin said last week the company expects to launch the unit in January. At Fanatics, she will be tasked with scaling the new division and providing strategic and operational leadership, the company said. She'll report to Matt King, Fanatics Betting and Gaming CEO, who previously was CEO at FanDuel. Rubin predicts sports betting and Fanatics' other business segments "could be $8 billion, even in the next decade, in profits."

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